Parks, Recreation and Commercial Facilities
Department
Sponsorship/Partnership Opportunities
The City of Mesa Parks, Recreation and Commercial
Facilities Department has developed a comprehensive sponsorship
marketing program. The purpose of this program
is to provide a valuable return to our sponsors in
terms of exposure and advertising, while finding new
funding sources to offset budget shortfalls, and
maintain or increase service levels. Your
sponsorship dollars provide the opportunity to offer
programs and services to our community and
make capital improvements that otherwise would not
be possible.
With multiple
facilities serving diverse populations, there
are innumerable opportunities to share your message.
A number of business opportunities exist
throughout the Department that create ideal
partnerships and offer a high level of return:
|
 The
City of Mesa Parks and Recreation Department, working with the
Mesa Convention and Visitors Bureau, is focused on
bringing large sporting events and tournaments to Mesa.
These events, attracting hundreds or thousands of spectators,
greatly increase the exposure opportunities for our sponsors.
Signage and naming rights opportunities at various sports
complexes throughout the City are being made available. To
find out more about this opportunity, please call
480-644-2178 to speak with a Sponsorship Coordinator.
With combined uses of more than 3 million annually, the
Parks, Recreation
and Commercial Facilities Department has a venue to reach your
audience.
Signage can be provided alone, or as part of a comprehensive
sponsorship package. Permanent and temporary signage
opportunities exist at the Mesa Amphitheatre, Dobson Ranch and
Riverview Golf Courses, City parks and ball fields.
Signage can be utilized at sports tournaments, special events
and concerts.
Naming rights provide a company an opportunity to advertise
and brand itself, and an outlet in which to showcase its
products or services. The company's exposure is not only
to the attendees to that particular venue, but to other visitors
to the City, the venue website and more.
The Mesa Amphitheatre is available for a naming
rights agreement. The Amp is visited by more than 60,000
attendees each year, but sits on the Convention Center complex,
which draws an additional 250,000 annually.
Trends in naming rights include product sales and sampling,
vendor agreements and hospitality opportunities.
Direct
advertising can be arranged through a number of mediums among
the areas of the Department.
Golf course score
cards, event tickets, and event programs are just some ways in
which advertising can be done.
Exclusive rights to provide a product or service to a captive
audience has obvious benefits. This type of partnership
could provide short or long term selling opportunities, targeted
locations and demographics and shared benefits of events or
promotional opportunities.
Exclusive vendor agreements can be arranged at a number of
facilities throughout the Parks, Recreation and Commercial
Facilities Department.
Here are just some of the facilities and programs that exist
and can provide exposure opportunities:
Mesa Amphitheatre
15 - 25 Commercial Concerts Annually
Average attendance is 3000 - 5000 per show
14 - 35 year old concertgoers
Dobson Ranch and Riverview Golf Courses
Nearly 80,000 rounds per year at Dobson Ranch and more than
55,000 rounds per year at Riverview. Diverse demographics
- students, professionals, seniors.
Recreation Facilities
With nearly 60 parks, 11 pools and 7 sports complexes, Mesa
hosts thousands of participants annually. Special events
are held throughout the year at most of these facilities and
vary in size and demographics. Programming and tournaments
include adult softball, adult flag football, basketball,
volleyball, soccer, baseball, swimming and more!
Specialty areas include dog parks, wheels courts and stocked
fishing lakes.
|
